Software Development

Innovation Games: Creating Breakthrough Products Through by Luke Hohmann

By Luke Hohmann

Innovation via Understandingsm


The hardest a part of innovation? Accurately predicting what shoppers wish, desire, and should pay for. whether you ask them, they generally can’t clarify what they wish. Now, there’s a leap forward answer: Innovation Games. Drawing on his software program product technique and product administration consulting event, Luke Hohmann has created twelve video games that assist you discover your consumers’ true, hidden wishes and desires.


You’ll research what each one online game will accomplish, why it really works, and the way to play it with clients. Then, Hohmann exhibits the right way to combine the consequences into your product improvement tactics, assisting you concentration your efforts, lessen your bills, speed up time to industry, and deliver the correct strategies, correct from the start.

  • Learn how your consumers outline good fortune
  • Discover what buyers don’t like approximately your choices
  • Uncover unstated wishes and leap forward possibilities
  • Understand the place your choices healthy into your shoppers’ operations
  • Clarify precisely how and while consumers will use your services or products
  • Deliver definitely the right new positive aspects, and make higher process judgements
  • Increase empathy for the shoppers’ adventure inside of your company
  • Improve the effectiveness of the revenues and repair businesses
  • Identify your premier advertising messages and sellable features

Innovation Games might be essential for a person who desires to force extra winning, customer-focused product improvement: product and R&D managers, CTOs and improvement leaders, dealers, and senior company executives alike.

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Extra info for Innovation Games: Creating Breakthrough Products Through Collaborative Play

Sample text

By leveraging direct customer feedback, she saved considerable time and expense. The Innovation Games Process The process for playing Innovation Games is based on the market research process described earlier. 11). Part Three of this book includes tools and templates that you can use to help guide you through this process. Step 1: Forming Questions and Preparing for Answers As a form of qualitative market research, Innovation Games are useful in answering many of your questions, but certainly not all of them.

18 A Timeline for Planning and Playing an Innovation Game Phases of Preparation It is most convenient to prepare for Innovation Games in phases based on the lead time and activities associated with each phase. For example, determining whom to invite, securing the meeting place, and selecting the game can all take a fair amount of time, so they are included in phase one. Inviting customers and performing all preparation work is part of phase two. Final preparations include double-checking all supplies and making sure your team is ready.

Innovation Games as a Market Research Technique 11 Primary data, on the other hand, is data acquired to answer a specific question and is further classified as qualitative and quantitative. Qualitative data is considered open ended, is usually acquired through intensive human interactions, and must be interpreted. Examples of qualitative data include focus groups, interviews, and Innovation Games. Quantitative data is based on facts or choices and can often be acquired through less intensive and/or semi-automated methods.

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